With our “Losfahren” campaign, we put BYD Harmony in Munich - and its Lenbachplatz location in particular - in the spotlight. Under the motto “Bettern. Rasen. Ballern.”, we developed a bold, high-impact campaign with punchy headlines connecting Munich with electric mobility: “Alter Peter, neue Power”, “Isar statt Tankstelle” and “Non-stop an den Gardasee”.
The campaign ran on HYGH’s digital point-of-sale and city displays, as well as STRÖER’s out-of-home advertising spaces in the Stachuspassagen. Social media activity and a dedicated landing page supported the campaign, making it easy to book a free test drive in just a few steps.