On behalf of BLUMBERRY GmbH für Kommunikation, we were commissioned to design and implement the new website of the Association of Electronic Cigarette Manufacturers. We are pleased to present the new website in a modern and user-friendly design. The focus of the #Wordrpess website was especially to develop a portal character in order to meet the needs of the members, the industry, politics as well as all interested parties in an appealing and modern look. Another important aspect of the new website is the expanded content. In addition to basic information about the association, its members and its activities, the website now also offers current news from the industry as well as an extensive collection of facts about e-cigarettes.